What is the Edinburgh International Marketing Festival?
The inaugural International Marketing Festival takes place in Edinburgh from August 23 to 28 and is the newcomer to the city’s world famous festival calendar. It represents a first of its kind globally; a celebration of the marketing industry, its creativity and commercial value. 2. What was the impetus behind setting the EIMF up? In a totally original and ground-breaking initiative. creativebrief, in partnership with The Marketing Society and Assembly – the leading impresario of the Edinburgh Fringe – wanted to develop a unique series of events to celebrate the vital and growing influence that marketing has made, and most importantly, will make to our society in the new decade ahead. 3. Who should attend and why? EIMF has something to attract everyone with an interest in the skills and commercial impact of marketing. So we welcome industry practitioners, students and members of the public to join us in Edinburgh to be part of this inspiring event. At the festival, the subject matter a
