What is the Drexel University College of Medicine (DUCOM) brand identity program?
The DUCOM Brand Identity Program combines the college’s name, logo and style guidelines to create a consistent and recognizable image for the college’s promotional and advertising materials, whether print or electronic, or whether used on products or on informational literature. Why does Drexel University College of Medicine (DUCOM) need a recognizable brand identity? DUCOM is one of several institutions that serve the health needs of Philadelphia and the surrounding areas. Internally, a unified image helps to build loyalty among our faculty, staff, students and employees and encourages a cooperative spirit of professionalism. Externally, a unified image can enhance the reputation of the college, reinforce our relationship with Drexel University, and clarify the role of each of our many components. Building a strong brand identity helps ensure that promotional messages pertaining to DUCOM’s efforts in health science education, research, patient care and community service will be notice
Related Questions
- I personally don like the Drexel University College of Medicine (DUCOM) logo or the tag line. Can I modify the logo and change the tag line for my materials?
- Why does my department need to worry about Drexel University College of Medicines (DUCOM) brand identity?
- Why does Drexel University College of Medicine (DUCOM) need a recognizable brand identity?
