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What is the difference from Search Engine Optimization and a Pay Per Click / Sponsored Ad Campaign?

April 26, 2017AD Campaign difference optimization search engine sponsored

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What is the difference from Search Engine Optimization and a Pay Per Click / Sponsored Ad Campaign?

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Search Engine Optimization is the process of configuring your website to have a dominant page ranking in the “natural” or “organic” search results on the Search Engines. A Pay Per Click Campaign is the auction-style bidding on placement under keyword searches on certain Search Engines where you only pay when someone clicks on your ad and visits your website.