What is the difference between white gold and platinum?
White gold is pure gold that has been mixed with alloys to make it appear to be white. Platinum is a pure metal that is naturally white in color and is stronger and more durable than white gold. It is also more rare and, thus, more valuable. For more information about white gold and platinum, visit our Product Knowledge section on Metals.
White gold is pure gold that has been mixed with alloys to make it appear to be white. Platinum is a pure metal that is naturally white in color and is stronger and more durable than white gold. It is also more rare and thus more valuable. For more information about platinum, visit our Product Knowledge section on Precious Metals .
Many consumers make a common mistake in defining the difference between White Gold and Platinum only by price. Platinum is four times stronger than White Gold, does not discolor or oxidize like Gold does, and is more durable. Platinum gives a very white, slightly duller appearance, while White Gold tends to shine brighter. 18 karat White Gold is a great option for the price conscious consumer who wants a purer metal.
Our 18 karat white gold is 75% gold and 25% palladium alloy. Gold by nature, is yellow in color, so an alloy is needed to make it white in addition to providing durability. Most jewelry is made with a nickel alloy, but we do not use it because it is a low quality base metal and an estimated 25% of the population develops an allergic skin reaction to nickel at some point in their lives. We use palladium, a member of the platinum family, thus creating a higher quality ring of 100% precious metal. White gold is electroplated with rhodium to give it a bright white finish. Over time, this finish will wear, but it can always be refinished. Our platinum is 95% Platinum and 5% Ruthenium, both precious metals and both white in color. Platinum is a much denser metal, so it is more durable and weighs more than gold. On the Mohs scale of hardness, Platinum is a 4 and gold is a 3. While both platinum and white gold may look the same when new, as you wear your jewelry, the patina will differ. Since
