What is the difference between white gold and platinum jewelry?
Gold comes out of the earth yellow in color. White gold is made by mixing gold with other alloys, usually nickel and zinc, to make it white in color. The mix is usually about 50/50 for 14kt gold. Platinum comes out of the earth white and when made into jewelry still is about 90% platinum. With platinum’s value per ounce about double that of gold’s and the higher percentage of precious metal in the finished product platinum will usually be 4-5 time more in cost than a comparable piece. Plus platinum’s longer wearing and more durable properties (not harder) allows jewelry that is made from it capable of being worn a lifetime.
