What is the difference between what Tattersall Publishing does and the POD (Print on Demand) services?
POD is a recent innovation that allows authors, for a fee, to upload their manuscripts to a provider’s website. The work is stored there for a period of time, during which the website offers some marketing–usually through Amazon.com and other online retailers–and when orders are received, the book is digitally printed and shipped to the customers. There’s nothing wrong with this. However, most books of this nature do not receive consideration by major review media and therefore are not taken as seriously in the marketplace. They are the “vanity presses” of the 21st century. On the other hand, self-published books often go on to do very well. (FYI: The original Chicken Soup for the Soul books were self-published.) By self-publishing, the author invests the amount of money and time necessary to insure a quality product, takes the risks that are inherent in such a venture, and represents the book as an extension of his or her own knowledge, experience, and/or storytelling skill. The ris
