What is the difference between web statistics and web analytics?
In general, web statistics are the numbers associated with your website traffic. Statistics are the number of pageviews, visitors, most popular pages, most popular referrers, the core numbers people use to score their site traffic and compare it to others. Web Analytics is the process of analyzing and breaking down the data into actionable information. For instance, analyzing which of the social media web apps and tools are working for you, and which are not, so you can take action to improve your efforts in using them. Or determining the response to a specific article or ad. Or digging into the search words and keywords people use to look for content on your site and determine the success rate of such content searches. Woopra offers both core statistics and advanced analytics to help you drill down through your stats to find the data you need to help you make decisions about your website and online business.
