What is the difference between Voice of the Customer feedback and expert opinion?
J.D. Power and Associates provides “Voice of the Customer” research based on actual survey responses from real consumers. J.D. Power and Associates represents the Voice of the Customer by translating survey responses from consumers and businesses into studies and reports that are used by companies worldwide to improve quality and customer satisfaction. These studies, reports, and Power Circle Ratings are based solely on Voice of the Customer feedback*. J.D. Power and Associates researchers who conduct the surveys and prepare study results do not conduct product testing activities. J.D. Power does, however, leverages its expertise within the industries it serves to help companies improve their quality and customer satisfaction performance. Associates at J.D. Power also provide content on JDPower.com that showcases their expertise. Other companies may provide their own experts to test products and services and generate ratings based on such expert opinions. But, this is not how J.D. Powe
