What is the difference between vision / mission / strategy?
Here is a guide to the meanings of these words. There are many definitions, and business units will generate some, all or none of these, depending on their situations. You should use them if you think they will add value to your efforts, and help you communicate what you are planning. Vision: A statement or a description of how your unit will change itself and its environment in the future. Mission: A statement of what your unit is there to do. What it will provide for its customers. Overall purpose. Goals: Key things that your unit needs to achieve by specified times, in order to fulfill its mission. Strategy: Key ways in which you will achieve your goals.
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