What is the difference between utilizing the services of a fee-only registered investment advisor like THOR and a traditional stockbroker?
Fee-only investment advisors’ incentives are aligned with client account growth. Increases in the account value translate into increased fees and, conversely, a decrease in your portfolio value reduces fees. Additionally, since THOR is completely independent, we have taken the necessary steps to eliminate any potential conflicts of interests, putting us in a position to select the best qualified investments for our clients’ portfolios. On the other hand, a traditional warehouse broker is compensated with commissions or a combination of commissions and fees. Commissions are paid whether the client account increases or decreases in value. Because of this, brokers do not necessarily have their financial motivation aligned with the client’s interest.
