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What is the difference between using Paypal and having my own Merchant Account?

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Paypal offers a low hurdle to the world of eCommerce. By using the Paypal checkout process you avoid the expense of opening a merchant account and purchasing an SSL Secure Transaction Certificate. The downside is that the shopping cart and check out experience is done on the Paypal servers using Paypal web pages which will not have the same look and feel.

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