What is the difference between trial ad impressions executed and measured by AdOcean and the ones measured by gDE?
The number of trial ad impressions is always 5-15% higher than gDE ad impressions. This is a regular phenomenon. Ad impression trials are the data from the emitter. This data is not corrected relative to gDE and it eliminates from the overall number of ad impressions those which have not been executed (eg. due to connection failures, closing the browser’s window, overclicking before extending the ad onto the following web site).
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