What is the difference between traditional search engines like Google and shopping search engines like Yahoo! Canada Shopping?
Traditional search engines refer searchers to webpages where they can research a variety of things, including products and merchants. Traditional search engines do not do an efficient job at helping searchers comparison shop for products and merchants. Shopping on a traditional search engine is time consuming because the searcher must research products by visiting multiple web sites. Yahoo! Canada Shopping helps shoppers quickly research and choose products from merchants by providing shoppers with the ability to filter features, compare products, and find merchants all on one site.
