What is the difference between the RGB and CMYK?
CMYK stands for cyan, magenta, yellow and black, the four colors used to create a four color process image. It is the standard in printing technology to create the “illusion” of a full color picture. RGB stands for red, green, and blue, the standard for online and television color reproduction. It is recommended that any RGB images be converted to CMYK, a process which is fairly easy in Photoshop. Many programs have the capability to convert the layout/images from the RGB color space to the CMYK color space. We request that you convert your colors from RGB to CMYK if your tools allow you to. By doing it yourself, you have maximum control over the results. You may notice a shift in color when converting from RGB to CMYK. If you do not like the appearance in CMYK we recommend that you make adjustments while working in CMYK (usually lightening). Generally, you should specify CMYK color builds that look a little lighter than you want, since the dots of ink “fatten up” on press, giving you