What is the difference between the National Main Street Centers “Four-Point Approach” and the DCED-funded Main Street Program?
The National Main Street Center’s Four Point Approach is a conceptual methodology that any community may use as the template for its downtown revitalization effort. It is based upon the implementation of four functional components as the basis of a solid downtown revitalization program. These four components are: • Design: The improvement and enhancement of the physical environment of the central business district. • Promotion: The creation and implementation of a unified and consistent plan for the marketing of the downtown area including the general image of the central business district, the calendar of special events that brings people downtown and the retail promotions schedule that encourages people to shop downtown. • Organization: The development of a strong, well-trained downtown corporate entity, preferably an independent, non-profit organization, whose sole responsibility is the enhancement of the communication, volunteer development, program implementation and fundraising s
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