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What is the difference between the LocationPoint REST API and the LocationPoint Web App API?

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What is the difference between the LocationPoint REST API and the LocationPoint Web App API?

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Both provide similar revenue opportunities. The REST API provides the greatest level of user experience customization, as well as complete platform independence, at the cost of a longer implementation and testing period. The Web App API can be integrated into your iPhone™ and Android™ apps within hours because the ads are delivered as fully formatted HTML5 content instead of XML. Customization of the ad user experience within the Web App API is limited to where the ad is triggered within the user experience, and it can currently only be used on iPhone™ and Android™ platforms, but integration and testing time are greatly reduced.

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