What is the difference between the Database on CD-ROM and the print?
The print directory and the Database on CD-ROM contain the same data. However, database edition is more comprehensive because we are always adding to it. Also, the CD-ROM can be searched and sorted on any of the data elements. More organizations are opting to get the database information this way to insure its accuracy. This also makes it easy to create mailing lists, telesales cards, or sales territory assignments. The chief advantage of the CD or online file is that you can manipulate the data, divide it up by sales region, and identify your greatest prospects. You can also spot the largest companies with the greatest number of members\enrollees, or spot the top 25-50 top prospects, cluster sell, or, carve it up by city or service area. We also try to advise clients and potential clients of the benefits and cost saving efficiencies of the CD-ROM version.
