What is the difference between the Daimler and Chrysler cultures?
We are perceived as being more bureaucratic, slower in decision-taking, however more analytical, more long-term looking, more technology-minded, that’s the perception. The perception of the Chrysler side is quick, sleeves up, a team sits around, makes a big decision and they implement it. Possibly less tech-oriented, and more marketing-oriented. There are the perceptions, and I think by and large it’s possibly not a bad description. However, I must say, at the top level, I haven’t found it yet. I’m not naive. When you come to the middle and lower management levels, there are issues which are digital, where they feel, this one wins, or this one wins. Now it’s up to top management to ensure that those obstacles are removed. Q: How would you describe the new DaimlerChrysler culture? A: We came to the conclusion that somewhere in the middle would be the right thing. Most companies have weaknesses and strengths. Surely there will be a new culture, but I don’t want the people to lose the ide
