What is the difference between the Contextual – Target Content and PageMatch – Target Sites areas of the topic selection step?
We have two types of ad placement options in our system: PageMatch Topics and Run of Section Topics. PageMatch Topics target your ad to the specific homepages or section fronts of premier publisher sites. For example, a homepage PageMatch Topic allows you to appear on the homepage of this site. You can find PageMatch site placements on the right hand side of our topic selection step (under ‘PageMatch – Target Sites’). Run of Section Topics allow you to target your ad to entire sections of our site. You can find these topics on the left hand side of the topic selection step (under ‘Contextual – Target Content.’ There are ‘Run of Section’ topics available in most categories).
