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What is the difference between the Color Efex Pro B/W Conversion filter and converting an image to Grayscale mode?

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What is the difference between the Color Efex Pro B/W Conversion filter and converting an image to Grayscale mode?

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Converting an image to Grayscale mode simply drops color information from an image based on the existing appearance of color and light in an image and converts the image into 256 shades of gray. The Color Efex Pro B/W Conversion filter provides a much more advanced and dynamic method for converting an image from color to black and white. Using a set of controls and an advanced color treatment system, the B/W Conversion filter allows users to control how a conversion is made based on the color, light, shadows, and tonality of an image. This process enables users to enhance light, color and contrast in an image first to build and enhance photographic structure, and then create the color to black and white conversion.

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