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What is the difference between targeted mailing and saturation mailing?

mailing saturation
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What is the difference between targeted mailing and saturation mailing?

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Targeted mailing is when you are trying to mail to specific people or a specific criteria of people. Saturation mailing is when you are mailing to the address and not necessarily the specific person, like Current Resident or Occupant. You are actually saturating an area, mailing to every deliverable address.

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