What is the difference between secondary and primary marketing research?
Primary Research Either gathering your own original data or paying a professional to do it for you. Professional market research can be very costly, but it is also customized to your specific needs. Primary research delivers more specific results than secondary research, which is an especially important consideration when you’re launching a new product or service. Secondary Research Using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, Trade Commissioners, chambers of commerce, vendors who sell to your industry, government agencies.
