What is the difference between Search Engine Optimization and Search Engine Marketing?
Search Engine Marketing is Paid Advertising on Search Engines – Driving Internet traffic to a business web site by paying for Sponsored or Pay Per Click advertising placed on relevant search engine query results pages. Search Engine Optimization is NON-Paid Advertising on Search Engines – Driving Interent traffic to a business website by optimizing web pages and having other popular sites refer to the business site which drives a business site’s link position in the search query closer to the top of listings for relevant search queries. LOCAL Local Business Search Engine Optimization (SEO) is an Internet marketing strategy of applying the methodology of 4 distinct but inter-related disciplines in order to accomplish the goal of maximizing the volume of demographically and geographically “Targeted” niche Internet User traffic to a local businesses website pages from relevant search engine organic search results. Local SEO search results goals for both “Local Business Listings” and “Gene
