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What is the difference between sales manager and key accounts manager?

April 26, 2017Business Careers difference employment Finance key manager Marketing sales

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What is the difference between sales manager and key accounts manager?

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A sales manager oversees employee training and retention with the sales coordinator, who tracks individual marketing strategy. A key accounts manager oversees clients that have passed through the lead, prospect, proposal and first time customer stages to more of a partnership level for re-evaluating their growing needs and future expectations.