What is the difference between Sales Force Automation and Client Relationship Management?
Molding your destiny rather than being led to it. Your startup began with Contact Management, Microsoft Outlook, and then moved to Sales Force Automation. Many businesses never leave that stage. Why? Revenue continues to grow and so do profits. It may have been a painful journey to get to the kinks out of the SFA software, but now it’s working. People resist change, and if the business is growing, well – you know the old adage – If it ain’t broke, don’t fix it. For other businesses, a alternate path occurs. They’ve identified processes that work and utilized the SFA software to enforce and maximize them. But for them, the more successful they become, the more disharmonious the relationship between the Sales, Service, and Marketing departments. Marketing plans campaigns and informs sales and the ordering department two days before the kickoff. Sales scrambles to respond albeit in scrambling mode, and deals slip through the cracks. Procurement is late and confused because there wasn’t en
