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What is the difference between reciprocal and one way links?

April 26, 2017difference LINKS reciprocal

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What is the difference between reciprocal and one way links?

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Reciprocal linking is when your website links to another website and that website links back to your website. Essentially, you add a link to your site in exchange for a link from another site. A One-way link is where a website links directly to your website and you do not link back to that particular site. One-way linking is weighted heavier over reciprocal linking in the major search engines. Our service provides with one-way links and allows members to communicate with one another for link exchange requests (reciprocal links).