What Is The Difference Between Public Relations And Advertising?
Although both of the communication activities have a marketing nature and both are meant for the good of the company, there is a host of differences between public relations and advertising. Firstly advertising is aimed for generating awareness about the product or service that the company is selling, which in turn, generates sales. On the other hand, public relations aims to generate awareness about the company as a whole, not its products or services, its main rationale revolving around enhancing the goodwill of the organization. Moreover while advertising becomes the source of generating tangible benefits like sales, the bounties that public relations brings with itself are of an intangible nature and are meant for results in the long run. Another difference between advertising and public relations is the scope of stakeholders that both of the activities cover; while advertising is only meant for the target market (the customers), pubic relations covers a much greater platform of st
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