What is the difference between Premium & Standard Delivery Texts?
Premium delivery messages are sent through the phone lines using our 6-digit 320785 short code that is connected to all the major cell phone carriers. Deliverability rates are extremely reliable, and your messages are received with minimal delay to all your subscribers. Premium delivery speed and reliability is comparable to sending a text message from one cell phone to another. Standard messages are sent out through the Internet using SMTP technology, rather than being sent directly through the phone lines. Deliverability rates are for the most part consistent but can be unpredictable. Standard messages are NOT supported by the carriers and are dependant upon factors such as the carrier’s server speed, web traffic, wireless carriers’ network delays and downtime, cell site malfunctions, and SPAM filters. These factors can lead to delays and/or dropped messages and causes standard messages to be less reliable than express delivery messages.
