What is the difference between PR and social media?
A. PR is public relations. It is spreading general announcements, and creating good will towards a company or cause. In the olden days PR was basically a company assigning a spokesperson to communicate with news outlets. Social Media is doing all these things – but it is enlisting the help of everyday people to organize. It is about democracy in action, it is about grassroots. In Social Media – citizen journalists, aka bloggers, facebookers, twitterers – all become their own news agencies. Some with larger followings like John Chow or Darren Rowse are celebrities in their own right. It is all about the masses giving a thumbs up or a thumbs down about a product, or service. Social media in that respect can make or break a company. Positive Example: MoonFruit.com recently held a contest – tweet the hashtag #moonfruit and get entered to win a macbook pro. The company stated that in the first 2 days they gathered 20,000 new followers, and received 8x their normal traffic, and they became a
