What is the difference between PPC/PPV traffic that must be purchased and the traffic that results from an Adversite?
Traffic that results from a Pay Per Click campaign is usually very expensive with limited return on investment. Traffic that results from a Pay Per View campaing usually results in little or no conversions at all. Although the number of local organic searches will be far less that the number of hits from PPC or PPV, the conversion percentage is far greater. Result, every dollar spent on this method of online advertising will yield a far greater dollar for dollar return for your business.
