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What is the difference between plain text and stylized text, design, or logo?

design logo plain stylized text
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Plain text: Plain text is usually selected when a mark only consists of words, letters, or numbers without a claim to any particular design element, font, style, size, or color. Stylized text, Design, or Logo: Stylized text is usually selected when a mark consists of words, letters, or numbers with a claim to a particular font, style, size or color. When making this selection, a mark will generally only be protected in the specified font, style, size, or color. A design or logo is selected when there is a stylized design that will be used to identify the applicant’s product. The design or logo may appear by itself or with words, letters, or numbers.

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