What is the difference between personalized vs. imprinted calendars?
The term “personalized,” as used in this web site and in the promotional products industry, means to put a person’s name on the calendar. Personalized calendars usually appear in two different ways. On planners and some desk calendars it can simply be the person’s name. This creates a special form of pride in the calendar because the ownership is so clearly designated. Typically on wall calendars, on the other hand, we use some form of expression such as “Calendar created especially for John Doe.” The customer must provide a typewritten list (or on disk) of all the personalized names to be printed on the calendars. Personalization is a nice touch for those advertisers who want to do something special for their calendar recipients. Although it’s a bit more costly than standard imprinting alone, most customers are flattered to see their name printed on a calendar. It shows that the decision to distribute a calendar to them was well thought out in advance…and people appreciate that. Per
