What is the difference between paying for impressions and paying for clicks?
When you pay for impressions, you pay for the number of times someone is given an opportunity to see your ad. At CarStereo.com we sell our banners on impressions, not click throughs. And because we know that what is normally considered a “successful banner campaign” usually has less than a 2% click through percentage, we recommend that our banners are best used for getting your company or product name in front of our targeted audience. This is excellent for creating brand awareness while people are browsing for car stereo accessories.
