What is the difference between Pay Per Click (PPC) and Organic search results?
• Most search engines have some form of PPC advertising that a business may purchase. You choose the word or phrase you wish to show up for, and when someone searches for that phrase your advertising and link shows up in the results. These systems are usually on a bid based system and typically show three to ten advertisors. When someone clicks on your link, you pay a per visitor price typically ranging from ten cents to ten dollars (some keywords near the $100 price point.) In Google, PPC results are typically the top 2 results labeled as “sponsored” and also include the right hand column. • Organic results are generated by the search engine attempting to provide the most relevant information based upon the search criteria of the user. Most SEO and SEM is focused on getting top placement in the organic section, as once the result is achieved no further cost is incurred on a per visitor basis. What is a spider or a robot, and how is my site found? When a site is originally created, mos
