What is the difference between paid online advertising and SEO techniques?
Companies such as Google, Yahoo and MSN sell their best advertising space at the top and on the right-hand side of their webpages. We can help you create a budget and chose keywords that should be used to pull up your website when a user searches for certain terms. The websites that are pulled up on the search engines under the paid advertising space are free, but it often takes a lot of work to get your site to jump ahead of your competitors in this free-site ranking. The search engines of course use keyword relevancy and density but there are also a lot of “grass roots” marketing techniques to help your site gain even higher placement. These techniques include long-term campaigns to boost your search engine results: listing your site in relevant directories, getting links back to your own site through leveraging your products and services with other websites and blogs and placing banner advertisements on other sites through leveraging, buying or “piggybacking” your advertisement (a r
