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What is the difference between overall sales and AdWords sales?

April 26, 2017Adwords difference overall sales

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What is the difference between overall sales and AdWords sales?

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Overall sales are any and all sales that are generated by your sales page without consideration for how they got there. AdWords sales are sales that are generated by people that first arrived at your sales page by clicking on a Google AdWords ad. This will be tracked using Google analiticalze.