What is the difference between organic marketing and PPCs?
PPC’s are short for “Pay Per Click.” For example, let’s say you pay a search engine company (such as Google or Yahoo) to feature your business on the top right side of their search results page. If someone surfing the Internet clicks on your text advertisement, you will pay that search engine company a small fee. Organic marketing is where you adjust information on your website to create keywords which will in turn, better improve your search engine rankings. The advantage of organic marketing is that the changes you make to your website will be everlasting whereas PPC’s desist once you stop paying for the advertising.
