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What is the difference between OpenX Market and an ad exchange?

April 26, 2017AD difference exchange openx market

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What is the difference between OpenX Market and an ad exchange?

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The OpenX Market is similar to some ad exchanges, those that allow real-time bidding on ad inventory. However, unlike the main ad exchanges, the OpenX Market has been built from the ground up as a place for advertisers to buy quality inventory on niche sites. It is not a dumping ground for inventory that ad networks are unable to fill. The OpenX Market auction is a CPM auction, so that you are guaranteed to beat a floor price and are not at risk of losing inventory on ineffective advertisers. The system’s transparency ensures that any available inventory is sold at a fair price dictated solely by the market.