What is the difference between on-page and off-page optimisation?
On-page optimisation is the practice of ensuring your website content, structure and format can be viewed and understood by the search engines, and that your website content focuses on the main keywords you wish to appear for in the search engines. Our Search Specialists will guide you on how to change your websites content and setup to improve how it is viewed in the eyes of the search engines and ensure all content is accessible to them. We also have a portal containing further guides on advances on page optimisation which you can use to build on the initial foundations and improve your exposure further. Off-page optimisation relates to how your website is represented elsewhere across the Internet. Google views links back to your website as “votes” as to the authenticity and quality of your content, product or service. It is important therefore to build high quality links back to your website from other websites as this will boost you natural search rankings.
