What is the difference between Message Formats (HTML and Text)?
You have the option of sending an email in either HTML format or plain text. Sending HTML email messages allows you to format the text using the wysiwig (what you see is what you get) toolbar; basically it means you can make words bold, italic, underline, etc. Text messages do not permit any formatting. We recommend using the HTML format for most messages, but sending an occasional text message to circumvent any spam filters that are set to catch HTML messages. Also, some email clients are not configured to view HTML messages, so sending a couple text messages as part of your email campaign is a good idea.
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