What is the difference between marketing and selling (sales)?
Marketing is the process of attracting attention, raising the interest of your target market, and influencing their decision-making process. It is the tool that educates and prepares your prospects and then compels them to respond. Your marketing gives your sales team the opportunity to close sales rather than chasing them down. Marketing includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit. For more information, see our “Marketing In The New Millennium” page. Selling is the process of closing (selling and getting the order) prospects that you have “pre-conditioned” with your marketing messages to contact you and purchase your product. The critical element of sales is having prospects contact you who want to talk to you, and want to hear how you can benefit them. For more information, see our “Sales Systems” page.
