What is the Difference Between Marketing, Advertising and Public Relations?
Though marketing, advertising and public relations can all be integral to the success of your company and they all have some glaring similarities in how they can help your company succeed on some level; each is indeed a different element, approached in a different way in order for it to work the way it is supposed to work in an effort to reach an ultimate goal. Marketing could be considered the whole ball of wax in this equation. A company’s marketing department could be subdivided into several smaller sections that operate as separate entities, but all work toward the same ultimate goal – which is the success and growth of the company. A company’s marketing department could, and should include smaller departments that are responsible for: public relations, advertising, customer service, market share research as well as pricing, distribution and product placement. The piece of the equation that is advertising has the sole responsibility of putting your product or service where the publ