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What is the difference between manipulative advertising and semi-subliminal advertising?

April 26, 2017Advertising manipulative semi-subliminal

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What is the difference between manipulative advertising and semi-subliminal advertising?

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Essentially the only real difference between semi-subliminal advertising and manipulative advertising is one of degree. Semi-subliminal advertising clearly involves messages and images that are either faint or small. Manipulative advertising can, as indicated above, involve images and language that are clearly visible, yet camouflaged. In both cases, however, the intention is to manipulate thoughts, ideas, values or behaviour. There is no intention to lead to informed discussion, to persuade or even to be controversial.