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What is the difference between Long Numbers and the REPLY service?

difference reply service
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What is the difference between Long Numbers and the REPLY service?

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Long Numbers, also commonly referred to as a inbound / virtual mobile numbers enable you to receive messages in addition to sending messages through an API connection on our SMS Gateway or into the Desktop Sender application on your PC, Macintosh computer or Linux workstation. Virtual Mobile Numbers are assigned and provisioned by mobile operators to RoutoMessaging specifically for the purpose receiving messages from subscribers both within the same country and internationally (check receiving-coverage with us if the latter is needed). Long Numbers can typically (not always) be more rapidly provisioned that dedicated short codes, cost less and are not governed by code local regulatory bodies. Whilst Long Numbers are less memorable than short codes, they are perfect for receiving replies to mobile terminated / bulk marketing messages where the Long Number is placed in the dynamically specifiable sender ID / originator field of such messages. The subscriber simply hits reply on their pho

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