What is the difference between licenced and royalty-free images?
Royalty free images are images that once purchased, may be used multiple times by the same client, without them needing to purchase that image again. Licensed images are images that may puchased for a specific use for a limited period. They are preferable for marketing campaigns where exclusive image use is required. The client has to purchase another licence if they wish to use that image for a different purpose other than the one they originally paid for.
