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What is the difference between joining the Wine Club and registering for an allocation?

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What is the difference between joining the Wine Club and registering for an allocation?

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The Wine Club is designed for our most loyal customers who want to receive a shipment of each new wine release. In 2009, Wine Club members commit to receive two shipments and are able to specify the amount of each wine they wish to receive (minimum shipment is three bottles or one large-format bottle). The Wine Club guarantees access to the wine and provides multiple pricing discounts and other benefits. Those customers who do not wish to join the Wine Club may register for a one-time allocation of the 2006 Estate Cabernet Sauvignon, although priority access will be given to Wine Club members if there is not enough wine available for everyone.

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The Wine Club is designed for our most loyal customers who want to receive a shipment of each new wine release. In 2010, Wine Club members receive two shipments and are able to specify the amount of each wine they receive (minimum shipment is three bottles or one large-format bottle). The Wine Club guarantees access to the wine and provides multiple pricing discounts and other benefits. Those customers who do not wish to join the Wine Club may register for a one-time allocation of a wine, although priority access will be given to Wine Club members if there is not enough wine available for everyone.

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