What is the difference between intuitive decision making style and rational decision making style?
A rational type looks at information in order and makes sure that it’s logical and consistent before making a decision. There is a low tolerance for ambiguity and these types need consistency and order in the way they structure information so that ambiguity is minimized. An intuitive type do not need to process information in a certain order but are comfortable look at it as a whole. These types also have high levels of ambiguity and are able to process many thoughts at the same time. These 2 dimensions lead to four decision making styles: directive, analytic, conceptual and behavourial. Directive types have low tolerance for ambiguity and are rational in their way of thinking. They are efficient and logical, make fast decisions and focus on the short run. However, their efficiency and speed often result in making decision with minimal information and assessing few alternatives. Analytic types have much greater tolerance for ambiguity. They want more information before making a decisio
