What is the difference between Infobreak and Brandpower?
Brandpower and Infobreak are positioned differently on Australian television. You can expect a Brandpower TVC to be a 30 second grab generally focussing exclusively on FMCG’s. Infobreak tells the whole story in a longer length information break. Brandpower commercials also have a set presenter (Sally Williams) and format (supermarket aisle), whereas Infobreaks are individually tailored in terms of appropriate presenter (check our stable of Talent) or location (studio, home, kitchen etc).
