What is the difference between inbound and outbound telemarketing?
Inbound — Live operators who read scripts describing products, prices, etc. to take orders or collect information in response to consumer calls to toll-free numbers in advertising. The cost can be charged by the minute or by the call. Budget for deposits, set-up charges as well as per call charges of approximately $2.50 each. Set-up charges include a written telemarketing script and its computer programming as well as operator training and familiarity with the product/service. Monthly minimum charges are also common. Some inbound services offer more extensively trained operators who are better for more complicated and/or expensive offers. Extensively trained operators “convert” or actually close sales more often. Outbound telemarketing is used to sell products/services to names who previously purchased products or were created through advertising. Outbound sales often take a percentage of the sales and require more extensive training on the product/services. Many companies have their
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