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What is the difference between impression and fixed time ad packages?

April 26, 2017AD difference fixed Impression Packages time

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What is the difference between impression and fixed time ad packages?

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When purchasing advertising packages you have two choices of how to purchase, either by impressions or a fixed time. An impression is anytime that your advertisement is seen within the distance selected and under the specialties you have specified. A fixed time package is based on a perpetual calendar of days and months from the start date of the advertising package.